Currant started as an agency in 2020, helping purpose driven brands and organizations connect with younger audiences more effectively. As Gen Z, we cared about helping brands reach our generation more effectively. Over time, we delved into influencer marketing and began doing a lot more work helping brands connect with diverse influencers on TikTok. That's when we decided to launch our platform, to make it easy for brands to find influencers and vice versa.
As we build our platform, we have a focus on building in collaboration with creators. It's why we've brought creators onto our team and decided to launch Creatorly, a discord community with resources, brand collaborations and community for creators.