How To Make Money As An Influencer On TikTok In 2022

Hope Delongchamp
February 5, 2022

The term "TikTok influencer" is probably familiar to you. Influencers are people who have a prominent online presence and share content online. Those who are doing this are among the industry's biggest personalities and experts, whose opinions matter to those who follow them.\

If you have a strong presence, and are looking to find out how to make money, you’ve come to the right place. If your TikTok account has a high engagement rate, you may be able to earn a profit regardless of how big or small you are.

Here are three ways for you to make money as an influencer!

  1. Become sponsored!

One of the easiest ways to make money on TikTok is to make sponsored posts or Stories. Food bloggers, for example, can capture high quality food commercials with DSLR cameras and edit their footage using Adobe Premiere Pro. Thanks to your high production value, a kitchenware company might pay you for posting a video in which its products are featured.

What are the steps involved in finding a sponsor? Potential sponsors may contact you on their own. Otherwise, you can send off an email to their marketing team or message their social media accounts. For those of you who would like to find brands quickly without waiting to be approached or putting in the intense work, you might consider looking into creative agencies that find these brands for you!

Currant can be the ideal creative agency you’re looking for. The app is made as a matching software between brands and influencer using an industry-leading algorithm. Find out more information about Currant Social here ->

  1. Consider becoming an affiliate!

Affiliates are paid commissions in exchange for making sales on behalf of a brand partner. If the partnership involves cost-per-acquisition or pay-per-click advertising, the commission can range between 10-20%.

You usually use a trackable link or promo code so your clicks actually lead to sales. We recommend using TikTok’s interactive features and putting links in your bios organically or in the form of a LinkTree to advertise them as much as possible. Also, since TikTok doesn’t allow links in posts, these brands will create exclusive promo codes for you that will let you generate revenue!

  1. Be an entrepreneur!

If you have your own products or services, you can sell them! The merch they create on TikTok doubles as a revenue stream for creators.

By doing so, you can launch an e-commerce store! TikTok has an integrated shop with Shopify where you can sell products and services. Customers can browse and purchase your collections in a streamlined way – all you need to have access to a Tiktok for Business account.

We’re seeing an increase in mobile video consumption, and influencers should be taking advantage of it as soon as possible. TikTok is the number one place to be as the home of short-form mobile video. Short-form engagement is so popular because viral content is easier and faster to consume than ever before. It’s also participatory, letting audiences be trend-setters and creatives simultaneously.

Here is a place to start finding content: Currant Social, the leading platform that lets influencers and businesses connect. Get in touch - we want to monetize your passions!